Colour lithograph
160 x 120cm
1928
In this advertisement for a semi-stiff shirt collar, the wearer is turned into a mysterious and elegantly elongated figure. His clothing rises in an arc to a stiff peak, falling in a perfectly horizontal line. The bright white collar sits starkly against this blue clothing, picked up again in the lettering describing the product and the single eye of the figure, which has been turned into the brand’s logo of a man seen in profile. A skillfulblend of the many artistic influences Loupot was then drawing from, from Cubismand Expressionism toMannerism, the poster is perhaps the pinnacle of Loupot as adesignerof the Art Deco.