305 x 226cm
Nectar Livreur – Nectar the delivery man – was a fictional character created by the artist Dransy (George Isnard) for the wine company Nicolas in 1922. A comical, slightly ludicrous figure, Dransy’s designs were an immediate success, and Nectar would be used by the company for nearly half a century. Following Dransy’s departure from the brand, the director Étienne Nicolas decided Nectar needed an Art Deco make-over, in order to ensure the character’s continued relevance. In 1927 he approached Loupot, by then one of the most high-profile poster artists in Paris, with the task of modernising the brand. Loupot added a gentlemanly tail-coat to Nectar, turning the figure ‘high-class’. In this design, Loupot has smudged out Nectar into a mere shadow, superimposing two bottles of wine (one a white wine from Burgundy, one a red wine from Bourdeaux) and his iconic hat with the ‘N’ of Nectar and Nicolas.