Colour lithograph
160 x 120cm
1930
Loupot produced this poster for the English tea company Twinings, using the red and gold of the brand’s colours as the central design motif. He had already played on the idea of steam for his design for Martin coffee, in which the white cup filled with black coffee gave off a single faint line of aromatic steam. Here, the play on the senses is pushed even further. The cup of tea sits at the bottom right of the letter ‘T’, the steam rising from the cup rising in front of the letter. The ‘T’ of Twinings and the tea itself thus appear to be intertwined in a game of homophones that works in both English and French.