St-Raphaël quinquina

Colour lithograph

217 x 160cm

Forney Library

AF173405

1945

Loupot worked for St Raphaël from1936, an artistic collaboration under the auspice of Max Augier that would last until his death. As had been the case with his work for Nicolas, Loupot was given existing brand characters to update, this time two strolling waiters. In his initial designs the figures were kept in their original profile placement. In 1945, however, Loupot designed a radically new composition, turning the waiters to face outwards, and also designing a new letteringfor the poster. The poster was not released in 1953, due to the economic instability following the collapse of the Vichy regime (and the subsequent lifting of restrictions on advertising) in 1945.