Colour lithograph
160 x 120cm
1929
Loupot simplified this design for a café in Paris to the key visual information required: lettering detailing the brand, and the product itself. The poster is left apparently untouched, like a blank canvas. The observation of a cup of coffee becomes the focus of the composition, and is transformed into something that appeals to the senses, suggesting a quiet moment, and evoking the warmth and aroma of the coffee.
The style of this poster is based on a formula often used by Loupot, whose prototype is seen in the Voisin posters: an almost blank canvas and a minimalist print.