Colour lithography
160 x 120cm
1929
The cream ‘la Malaceïne’ had been advertised in newspapers since the beginning of the twentieth century. In honour of its launch at Monpelas, the perfumery-chemist in Paris, the company commissioned Loupot to create a new type of advertisement for the product. Loupot was given the slogan ‘Malaceïne: for a flowery complexion’ as the starting point for his design. Loupot created a woman made of flowers, the holographic image of a pot, leaf, and female face recalling contemporary effects of photographic superimposition. For the lettering Loupot used a cobalt blue associated with the brand, but substituted his own typography with that on the packaging. The lettering is the same as that used for Mirus-wood burner and Mira blades, with the addition of a serif that mimicked a rose’s thorns.