Colour lithograph
Diameter 78cm
1955
Canteval was the name of a table wine sold by the wine retailer Nicolas. Loupot had worked extensively for the company over the course of his career, during which time he had developed the iconic Nectar figure, a delivery boy carrying bottles of Nicolas wine. Nectar was nowradically simplified to merely a suggestive outline, indicative of the brand’s confidence in the instant recognisability of Nectar. Loupot had recently devised a round poster for Nicolas, in which Nectar was shown with the same semi-abstracted outline, but with a white background and black letters and outline. Here, for the table wine, Loupot invertedthe formula, adding orange letters for the new product.