Colour lithography
160 x 118cm
1926
In this design for the French business Peugeot Loupot shows an automobile racing upwards to the left of the sheet. The frame is moved to the foreground. The whole car is flying by: the bonnet, the lion on the radiator cap — emblem of the brand— and a French cockade on the bonnet gills. The colours of the cockade tie in with those of the slogan, itself composed of red and blue letters on a white background. This poster is simple, but effective.