Colour lithograph
160 x 121cm
1938
Loupot had worked to modernise the brand image of the aperitif company St-Raphaël since 1936. By 1938, Loupot was redesigning the outdated typeface, and experimenting in graphic, cursive letters. The new lettering was not however ready at the time of this poster, and so Loupot’s recent design of the striding waiters was printed alongside the old lettering contained in a banner at the top of the poster.